Maurice Lacroix introduces the AIKON family's brightest and most unconventional watch line to date, in a variety of trendy colors. The new AIKON #tide does not go unnoticed on the wrist. It can, however, do much more: it is the result of a collaboration between Maurice Lacroix and #tide, a Swiss company that fishes discarded plastic waste from the oceans and transforms it into Swiss quality watches using revolutionary technology. SPECIFICATION : Brand :  Maurice Lacroix Model : AIKON Movement : Quartz Case material : Plastic Bracelet material : Rubber Gender : Men's watch/Unisex Case material : Plastic Case diameter : 40 mm Dial : Blue Water resistance : 10 ATM Crystal :  Sapphire crystal Bracelet material : Rubber Bracelet color : Black Functions : Date Case and buckle made of upcycled plastic from the sea blue Made in Switzerland About Brand Maurice Lacroix has combined traditional Swiss watchmaking techniques with focused design details and features for over 40 years. Maurice Lacroix's timepieces are well-known and admired in their price segment. Aikon is the brand's most iconic design. It was introduced in the 1990s as the Calypso collection—crucial to the company's early success as a premium sport watch with integrated straps.